A book by Massimo Vignelli that explains basics rules of his profession. It can be downloaded for free at Vignelli Associates website. Vignelli is one of the important graphic (not only) designers in the world who firmly works in modernist tradition. He has said, “If you can design one thing, you can design everything,” and this is reflected in his broad range of work ranging from graphic design to objects, furniture and so on. For example yet classical map of New York transit system or chairs for Formica.